“Joseph Stalin, who stood at the nexus of one of the biggest personality cults in history, understood this well. When his troublesome son Vasily exploited his. famous name to frighten and awe people, Stalin berated him. “But I’m a Stalin too,” protested Vasily. “No, you’re not,” replied Stalin. “You’re not Stalin and I’m not Stalin. Stalin is Soviet power. Stalin is what he is in the newspapers and the portraits, not you, no—not even me!”