“Leaders constantly generate integrity by fostering conversations that make it alive and important for people. Integrity, as we define it, is not simply keeping one's word—it is honoring one's word. What's the difference? When a person knows he won't be able to keep his word, he honors his word by making that situation known to all the people who will be affected. He deals with the consequences of not keeping his word, cleans up whatever messes have been created, and makes new promises that restore workability to the situation at hand.”