“R6 is explicitly built around the idea that the purpose of a business is to create value for customers. The framework is designed to enhance this value creation. We change not for the sake of change, but so that we may continue to be of value and be of even greater value to the people we serve. We don’t change because we’re forced to change. We don’t change for the sake of change. We change so that we can add more value and be of greater service.”