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Bernadette Jiwa

“A brand name is more than a word. It is the beginning of a conversation.”

― Bernadette Jiwa, The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One
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The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One by Bernadette Jiwa
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