“The reason I started the video library was that I knew around twenty of my friends and relatives owned video players. So I thought that if between them they hired twenty cassettes, at ₹10 a cassette a day, I would get ₹200 a day or ₹6,000 a month, which was the running cost of my shop. Anything extra, I thought, would be a profit which I could take a chance upon. Within a month of starting my shop, I was renting out more than 100 cassettes a day, but none of the twenty people I had counted upon ever came to my shop. If they did, they never paid, as they were my friends or were related to me. So in effect, what I had counted upon didn’t happen and success came from unexpected quarters. But I know in my heart that if I had not banked on those twenty people, there was no way I would have started my shop.”