“Responding to bereavement by trying to make a difference is certainly both understandable and admirable, but it doesn't give you good reason to raise money for one specific cause of death rather than any other. If that person had died in different circumstances it would have been no less tragic. What we care about when we lose someone close to us is that they suffered or died, not that they died from a specific cause. By all means, the sadness we feel at the loss of a loved one should be harnessed in order to make the world a better place. But we should focus that motivation on preventing death and improving lives per se, rather than preventing death and improving lives in one very specific way. Any other decision would be unfair on those we could have helped more.”