“In a world where technology is allowing sharks to fall prey to minnows, business leaders have to become fluent in information technology. As companies seek to negotiate the new landscape, as they eye potential rivals and partners, they have to elevate technology to the core of strategic thinking in every business unit. In addition to employing a chief information officer, who generally tends to the nuts and bolts of the technology a company uses, there is a strong argument for having a chief digital officer, who oversees technology as a strategic issue. Technology is becoming the lever through which companies can disrupt their own business models and adapt to the changing basis of competition. Burberry,”