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“The program is grounded in 10 design principles, the aim of which is to create innovative solutions to intractable health problems....In other words, do not be content with the status quo. The remaining principles include several obvious but often overlooked themes in routine patient care: value each person, be human, be human-centered, codesign, facilitate connections, treat with dignity, and provide a stage from which the hardest, most important stories may be told.”

Paul Cerrato, Realizing the Promise of Precision Medicine: The Role of Patient Data, Mobile Technology, and Consumer Engagement
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