“As far as I can see, this is a problem with living in the twenty-first century. Many of us have every material thing we need, so the job of marketing is now to tie the economy to our emotions, to make us feel like we need more by making us want things we never needed before. We are made to feel poor on thirty thousand pounds a year. To feel poorly travelled if we have been to only ten other countries. To feel too old if we have a wrinkle. To feel ugly if we aren’t photoshopped and filtered. No one I knew in the 1600s wanted to find their inner billionaire. They just wanted to live to see adolescence and avoid body lice.”