“a.Paradigm An individual’s paradigm is a collection of their values, beliefs and attitudes. It actually determines the way they perceive their world. It determines the way they think and the choices and decisions they make. You can easily get the idea of a person’s paradigm by listening to what they say, observing how they react, and reading their writings. For instance, if you model the paradigms of the world’s best communicators, you will understand that they have a belief that it is possible to influence anyone by first understanding, and then entering their model of the world.”