In hitting the social media, I felt I needed to flavor my message to each venue, so I went to the trouble of writing up the posts in advance. I had one for each Facebook group I was in, each YahooGroups list, and one for each association, club and guild I am a member of. I also crafted text messages to send to bloggers and to my personal email list.
I didn't realize how much help this would be until just before launch day. One friend had offered to send out a notice for me on his discussion list of about 16,000. I had selected Tuesday morning to launch, but on Monday late afternoon, his message came out and I had to scramble to get the rest of my messages out. Turns out he was in Thailand and it was Tuesday morning for him!
Everything went well and I reached just short of 62,000 people.
In hitting the social media, I felt I needed to flavor my message to each venue, so I went to the trouble of writing up the posts in advance. I had one for each Facebook group I was in, each YahooGroups list, and one for each association, club and guild I am a member of. I also crafted text messages to send to bloggers and to my personal email list.
I didn't realize how much help this would be until just before launch day. One friend had offered to send out a notice for me on his discussion list of about 16,000. I had selected Tuesday morning to launch, but on Monday late afternoon, his message came out and I had to scramble to get the rest of my messages out. Turns out he was in Thailand and it was Tuesday morning for him!
Everything went well and I reached just short of 62,000 people.