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This is Service Design Thinking: Basics – Tools – Cases
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message 1: by Brooke (new)

Brooke Barnhardt | 55 comments A thread to discuss....

This is Service Design Thinking Basics - Tools - Cases by Marc Stickdorn

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service Design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.

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message 2: by Shaw (new)

Shaw | 2 comments I'm only 20 pages into this but I really like that they leave the term Service Design as undefined. It means that it's a fluid concept which is analogous to how someone develops good service, fluidly and based on each event as it comes, not static rules and formulas. So far, so great!


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