Indie Book Club discussion
Marketing
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Marketing without being a nuisance
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message 1:
by
Sean
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Jun 03, 2014 01:43AM

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Ha, I wish I knew this.
I think when you've got an offer on it's legitimate to tweet about it often, or that sort of thing, as it's time limited.
Likewise when a book's only just out. Personally, I think a fairly short, straightforward pitch is the way to go. Everyone has tons of low cost or no cost books to try, so just give a basic rundown and if it's their cup of tea, maybe they'll check it out.
Well, that's my view, for what it's worth.
I think when you've got an offer on it's legitimate to tweet about it often, or that sort of thing, as it's time limited.
Likewise when a book's only just out. Personally, I think a fairly short, straightforward pitch is the way to go. Everyone has tons of low cost or no cost books to try, so just give a basic rundown and if it's their cup of tea, maybe they'll check it out.
Well, that's my view, for what it's worth.

For SF/F books you can use http://www.fantascize.com which has a 300K+ active Facebook following. Some authors have had luck with targeted Facebook ads. I ran one ad but wasn't worth the money. I might try again though.
Things I've tried, but didn't work at all for me: banner ads on sites and twitter ad campaigns where book sites tweet about book deals.
Good luck!

I wish I knew.
Blogging, networking, talking about other things than BUY MY BOOK. Although what a correct level of promotion is tends to be hard to know. One person might get annoyed by even one mention, others might not.
I have NEVER looked at book links on twitter - although I retweet and I've never had book links followed. Facebook, I buy via promo on facebook all the time, but mostly from authors who have at least put the effort in to network.
Never done a goodreads giveaway. Heard very mixed reviews about them.

For what it's worth, I have sometimes downloaded free books that were advertised on Twitter. That said, I do usually filter such things from my mind when scanning ye olde twitterfeed.
