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Hooked: How to Build Habit-Forming Products

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B2C vs B2B

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message 1: by Moshe (new) - rated it 4 stars

Feb 07, 2018 10:47AM

Moshe Mikanovsky (mmikanovsky) | 1 comments

Hi Eyal,

Most of the examples in the book are for B2C products. Any thoughts about B2B? The challenges over there are different, so how would the model fit, and if not, how would it have to change to make it effective?

Thanks
Moshe

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