Hello, some time ago I put here a link to a survey for my M.A. thesis about branding as source of competitive advantage in publishing (Avon, Penguin and Wydawnictwo Czarna Owca were included there). If anyone's interested below I'm sending you a link to the whole thesis with emphasis on the third chapter that includes results of the research: http://pl.scribd.com/doc/234943858/Br...
It's all in English - only the 1,5 page-long summary in the beginning is in Polish because it was required at my university. I wanted to thank everyone who took the survey because they helped me a lot. I have received 5 for the thesis (the best grade in Poland) and currently work for Listonic - Polish startup that made a mobile shopping list application. If you're interested, you may also check my presentation for work that was yesderday's Top Slideshare though I warn that it's not related to books but food. http://www.slideshare.net/Listonic/th...
Thanks again for your help and greetings from Poland.
some time ago I put here a link to a survey for my M.A. thesis about branding as source of competitive advantage in publishing (Avon, Penguin and Wydawnictwo Czarna Owca were included there). If anyone's interested below I'm sending you a link to the whole thesis with emphasis on the third chapter that includes results of the research:
http://pl.scribd.com/doc/234943858/Br...
It's all in English - only the 1,5 page-long summary in the beginning is in Polish because it was required at my university.
I wanted to thank everyone who took the survey because they helped me a lot. I have received 5 for the thesis (the best grade in Poland) and currently work for Listonic - Polish startup that made a mobile shopping list application. If you're interested, you may also check my presentation for work that was yesderday's Top Slideshare though I warn that it's not related to books but food.
http://www.slideshare.net/Listonic/th...
Thanks again for your help and greetings from Poland.