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Siddhesh Pawar (siddheshypawar) | 5 comments Drive The Surprising Truth About What Motivates Us by Daniel H. Pink

Crowd Control is an American reality documentary television series created by Flora Fenton & hosted by behaviour expert Daniel Pink. This series is based on the book 'Drive' by Daniel Pink. They aim to make people think twice about their actions & accordingly they have showcased series of practical experiments in an attempt to change social behaviour. A series of fun experiments reveal how easy it is to manipulate a crowd of thousands and solve some of the most annoying problems along the way. Daniel states that people don’t like to take orders & hence he is advocating tailor-made solutions which are encouraging crowd to do the correct things. Interesting case study for all the professionals dealing into Mass Communication, Marketing & Business Development.


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