Support for Indie Authors discussion

How much thought goes into your book title? Do you look at what is common in your genre (e.g. name of a character or location. Or the recent love of using "Age of", "Dawn of", "Fall of", "Rise of", etc)? How much do you change the title while working on it versus imprinting and refusing to try anything else?

I put a ton of thought into my titles. I admit to usually falling in love and not wanting to change it, though I have on a few occasions. I also search online to see if any book, movie, TV show, or play already has the title. Just because I can name it the same doesn't mean I like having an instant comparison.

Dawn/Rise of is something I would use for prequels if they're dealing with the beginning of something - that's where they seem to make the most sense.
Otherwise, I keep one thing in mind: both title and cover should give the reader a good idea about the genre and theme while also being specific to the book in some way (such as a plot element or the main faction). That, and it shouldn't be too long (2-3 words excluding prepositions).
During my process, I ran with placeholder titles most of the time: Project Eternity part 1, Project Eternity part 2, Project Eternity part 3 for the individual books (the files are still named like that, by the way). As for the final title, I may keep several ideas around and, until I finalize the book, it's not exactly set in stone.

For now, the working titles of my series (and the final title of book one) are:
#0.1 Legend of Saggitus
#0.5 Looming Shadows (originally two concepts, of which the first was Rise of the Eternal Defenders and the second Looming Shadows, merged into one concept)
#1 Eternal Defenders
#2 Secrets of the Eternals
#3 Eternity's End

As you see, "Eternity" and similar words are common for all three main books, which is another thing I'd like to strive for, but not at the cost of making the individual book names detract from their main purpose too much. That said, as the latest patch in World of Warcraft is named Eternity's End as well, I would consider renaming the book if it was to be released in a similar timeframe (but as it won't be ready sooner than in 2-4 years, I probably won't need to).

I spend a lot of time on book titles and several of mine have changed between the first draft and being published, for various reasons. They're all fairly random in how I've come up with them, except for my Austen High Collection. They are contemporary YA retellings of Jane Austen novels and so each one is titled after a quote from the book they're reimagining, the first being Truths Universally Acknowledged (Pride & Prejudice), the second A Better Guide In Ourselves (Mansfield Park), with a third on the way called Know Your Own Happiness (Sense & Sensibility). The rest of my YAs and romances have more random titles - I honestly can't even recall how I ever came up with some of them! lol

Titles are my biggest single problem, which seems weird, but in my opinion a key thing is to have a title that is sufficiently differ4nt from others that you do not get a raft of useless other books coming up in an Amazon search engine. I gave one of my early novels the title "Troubles" and that is a disaster on that score - anything with the word "trouble" that sells better comes up ahead, and everything has sold better than a first entry!