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How Much Does Cover Art Affect Your Reading Choices?
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And I run far, far, far away from any cover that contains an illustrated, skinny woman or shoes or some other indicator of chick-lit-ness. Their covers all have such similar qualities, of which I'm thankful because it's like a big neon "STAY AWAY" sign.
An aesthetically pleasing cover will make me pick up a book I've never heard of and at least read its back cover/front inner flap. I've bought/borrowed books I'd never heard of based on this, often with good results.
The good news is, I do most of my looking-for-new-books online where reviews and opinions are driving my reading choices, rather than walking up and down bookstore/library aisles looking for something new (although I do love doing that).
To wind up this long-winded comment, I think that covers matter because marketing matters.

I have been burned by books that are not as good as their attractive covers, but I'm not bothered by that either.


I never read the blurbs on the back written by other authors. So many of them are so vague that I'm sure they never actually read the book. Other readers' opinions mean more to me, which is one of the reasons I'm on Goodreads!
As for Amazon, I will look up books to read reviews, but then I buy them at my local independent bookstore. If they don't have the title, they can easily order it for me.
--Stephanie

I do love a good cover, but most of the books I read I have heard of. And I hate when I am reading a series and they switch illustrators. I feel like my set doesn't match after that.

But I sure do appreciate beautiful cover art. If I'm browsing at a bookstore I'm sure I'm swayed by it if it's something I've never heard of and the blurb sounds good - it will go on my library request list.

Most of the time, authors, especially newly published ones, have zero imput into what type of covers their books get and if they do get a say, often their preferences are ignored by the artist chosen to do the cover. It's really too bad, because there are many excellent books out there, particularly by new voices,that may not get the audiences they deserve because of less-than-stellar cover art.
I, myself, am guilty of letting my eyes do the picking, so to speak, of which book(s) I reach for first when browsing the shelves, but I won't let a lousy cover run me off, necessarily. I chose more on the content of the blurb when looking at an author I've not read before.

I do find myself, however, attracted to a good cover, but my experience is that some of the ones I like other people will hate, so it's pretty much an iffy thing.
In a survey last year on that very topic, most people responded that if they knew the author, the cover didn't matter; if they didn't know the author, the cover might entice them to turn the book around and read the blurb; most often, though the cover wasn't the sole motivator to pick up a book or not.

No point in lying about this. Fantastic cover art draws me like a magnet. It doesn't influence whether I will purchase a particular novel, but it WILL get me to look at it.
What the buyer sees and decides within the first 10 to 60 seconds will probably determine whether he purchases a book or not. Artwork alone won't do it, but it may provide just enough of a nudge to convince a potential buyer to pick the book up from the shelf in the first place. Assuming we're dealing with an unknown author, it isn't likely he'll pick it up a second time if the catchy or memorable title, stunning cover art, and compelling blurbs don't convince him right then and there.
A library atmosphere is a less demanding environment and, as such, the value of great cover art decreases somewhat. In general, the decision processes may be about the same, but financial pressures that exist at a bookstore will not be present in a library. (Hmmmm. I don't have wait for the mass market paperback - I can get this from the public library, saving money and a months-long wait! If I like it THAT much, I can always come back and buy a copy later.)
To summarize: Cover art doesn't say a great deal about the author or his/her writing. What it CAN say is, "Buy me....NOW!"

Jim Butcher's Harry Dresden books, the first several had almost cartoonish covers (Fool Moon, I though, was particularly bad), but after the series started to catch on, the covers on later volumes were darker and more mysterious (albeit a bit more dull since each was very similar to the others--they all feature the title character in a dark, gritty urban environment). When the first books went through a second run, their covers were re-done in the same style.
I don't know whether that's an author getting more control over his cover art as he gets more popular or whether that's a marketing decision about how they want the series to be portrayed, but there it is.

In fact, I just discovered he has his own website and one can order reprints of his work. There goes a good chunk of my next paycheck.

I've found some great authors simply b/c I liked a book's cover - I've also run across some books that should be used as kindling. This is one reason I joined Good Reads .. I needed a better way to choose books and recommendations by people who like the same genres seemed like a good idea. Taking a chance on a cover has lead to some great finds, but once I've gone through an author's complete works, I'm not always ready to take that chance again.
It's not so much that I judge a book by its cover...it's simply that I think about what others might think about my tastes. Fat fantasy novels plastered with buxom women in ridiculously revealing robes or beefy, bulgy boys in spiky armor are so embarassing to check out, I avoid them just to maintain face.

The cover art is a great tool when just browsing shelves. I've found some absolute favorite works because the cover art caught my eye and the synopsis on the back sounded good.
I've always personally felt that any smart publisher will spend more money on good cover art for books that they believe are good and will likely sell. Thus, I rationalize that good cover art indicates a book that the publisher expects people will enjoy and I should check to see if I might enjoy it.


I will confess to buying multiple copies of a book because of this! Sometimes I will find a $1 copy in a used bookstore and buy it because I want to read it, and then later go and get another copy with a prettier cover. My used bookstore copy of The Name of the Rose has a freaky looking monk on the cover, and I was pleased when my dog ate it before I could finish it because now I have an excuse to buy a prettier copy.

Once I know an author, then when your specifically looking for him/her, cover art isn't as significant when choosing what to read.

Jake,
Same question for you: what is a poor or uninteresting cover?

I'm currently attracted to covers that have a really modern, urban edge to them. The covers of Charles de Lint novels are fabulous. They're very creative and imaginative. The cover for "Thirteen" by Richard Morgan was exceptionally excellent as are the covers for Neil Gaiman, Ian McDonald and William Gibson novels. (Those are just off the top of my head.)


A good cover catches my eye for a variety of reasons. I like very simple designs, as well as some of the intricate pencil illustrations often seen on the DAW books. I love cats (who would have guessed :) so covers with cats often draw my eye. I rarely purchase the "cat cover" books though b/c the teaser on the back rarely sounds interesting.
I've had a paperback called Dogtales that I purchased as a kid and I am still drawn to that book based on the cover alone. Luckily, the stories inside are interesting as well :)
I've read some bodice rippers (another hazard of boarding school, seriously!) but mostly based on how much the titles make me laugh. I am constantly drawn to the recent surge of historical chick lit based on the covers which usually depict paintings, but, like the cat covers, rarely purchase them b/c so few contain a *good* story. Also, I'm drawn to anything with mathematical symbolism on the cover.
All that is to say .. I'm drawn to covers that display something that is an interest of mine as well as to covers that reflect my design aesthetic.

From what I read in your post, you won't necessarily buy the books whose covers attract you in the first place, but those will lead you to look at the back blurb?
Would that be the main purpose of a book cover? Conversely, which kind of covers are completely repellent to you?
For me, I usually give the Sophie Kinsella-type of covers a wide berth because they broadcast totally empty-minded drivel. I also usually steer away from covers with people on them, simply because most times now they're badly computer generated, especially in Spec Fic's smaller publishers.
Well, I liked the photos on the cover of The Whale Road. Digitally edited picture collages are fairly appealing, but I think I will see far too many of them in the near future. Too much of anything proves wearisome.
Blandly photoshopped covers--like that of the 1987 Ace Paperback Edition of Burning Chrome--don't inspire me to read, but they are nice to show off. (Can't find this cover on Goodreads, but you can see it at the Abebooks link)
Although I'm not a book collector, I think that one purpose of a cover is to demonstrate the owner's taste. Thus, an intriguing spine can be very useful.
Blandly photoshopped covers--like that of the 1987 Ace Paperback Edition of Burning Chrome--don't inspire me to read, but they are nice to show off. (Can't find this cover on Goodreads, but you can see it at the Abebooks link)
Although I'm not a book collector, I think that one purpose of a cover is to demonstrate the owner's taste. Thus, an intriguing spine can be very useful.

Correct. A good cover will lead me to read the blurb, which then helps me decide whether to purchase the book or not. Sometimes I'll read part of the first chapter to see if the writing style is to my taste.
Yes, I do think that's the main purpose of a cover. Attract attention. I'm sure the way the books are stacked in "new" bookstores has been meticulously researched as a means to attract the buyers' eyes.
I'm not a big fan of covers that portray Fabio ;) I've never given much thought to covers I don't like .. it does seem that very few of the books I own have people on the covers. Honestly, I'm having a hard time thinking of covers that I dislike enough to describe .. most that I don't like are long forgotten. I do think a lot of computer book covers are hideous. Cluttered covers don't attract me .. but that's an aesthetic preference. I like clean lines.
The longer I think about it, the more I agree with you about covers depicting people. I like the characters to be created in my mind (with the author's guidance of course :), not by another artist.

I had the unfortunate experience of having a publisher who thought my book should have a young, bare-chested male on the cover. One reader remarked that he liked the synopsis but hated the cover, and another told me I shouldn't waste my time writing "trashy romance novels".
While I think there's nothing wrong with romance novels, mine was an adventure featuring an elderly man who had been cursed and become an ogreish-looking creature.
It left me feeling very weird and more than a little upset with the publisher.
What if someone bought the book expecting a romance?

As with style, I always appreciate a good and relevant cover if browsing by cover, It generally depends on my mood, which really sets the pace for what I find aesthetically appealing. But when judging cover art, I look for what any artist would look for, good composition and lighting, accurate proportions and correct vanishing points and other 'rules' when making a visual piece. I also give the artist some leeway in thinking that the piece actually reflects something relevant in the book.

It still helps today, although I often have favorite authors, recommended books & such. While an occasional cover will make me look twice at a book, it's not that frequent.
I have bought a book just for the cover though. I bought a book that had a Boris Vallejo cover. The book was OK, but I probably wouldn't have bought it otherwise.


A strong, dramatic, simple, graphic image works very well. I'm biased because all my titles are chess puns, but I am green with envy of Stephanie Meyers "Breaking Dawn" (I think that's the one) cover.
Yes, it's paranormal... probably not fantasy or sci-fi but it's the best looking cover on my mind.
I like covers with people, as long as their clothes look right, their eye and hair coloring matches the descriptions in the book, and I find them attractive. Some naked males simply aren't all that attractive.
I'm another fan of Frazetta's art, some of which looked quite sexist.
Symbolic works for me.
Rowena Cherry


and I can't stand Harleguin romance covers and some Sci Fi / Fantasy have gone this route with their covers which turns me off - I know I just said I try not to judge a book by it's cover - so I'm a complex human being

I do love certain cover artists, though, and if I see a book cover done by that artist, I'm more inclined to read the synopsis; however, I won't buy the book just because I love the cover.

I never buy a book without a good synopsis unless it is an author I am familuar with. I don't want reviews form other authors. Give me a teaser that tells me just enough about the book to wet my interest.
But to be honest, without the good title or cover art I might not even look any further.

If someone has recommended it to me and I was interested enough, I could care less. It could have a white cover with plain times new roman font and I would pick it up anyway.

generally i read the description, flip through the first chapter, and then decide if i'm interested enough to buy.
cover art CAN turn me off though. big time.
the worst is when the description of a character is one way in the book, and the cover art depicts the character a different way...
a good example - anne mccaffrey's harper hall trilogy specifically describes fire lizards as having forelimbs (it talks about them using them in a couple places), yet the artist has depicted them with no fore-arms, kinda like little wyverns.
BIG turn off.
Books mentioned in this topic
Breaking Dawn (other topics)Knight's Fork (other topics)
I didn't think that cover art had that much influence on my buying decisions, but I guess it does. I gravitate towards books with covers that say, "I'm an avante garde science fiction novel." Or, "I'm not your typical epic fantasy." I like artistic cover art, not stuff that looks like it's off the cover of a Harlequin romance.
What about you?