Book Club discussion
Publishing Questions

Terry
Terry's Place
Romance with a Twist--of Mystery

My first novel, In The Eye of The Beholder: A Novel of The Phantom of the Opera, was initially self-published as an eBook. Then, a friend in the UK sent a letter of introduction to her publisher on my behalf -- which put my manuscript at the top of his slush pile and resulted in my contract there. About 10 months later, I was contacted by a US publisher who wanted to pick it up and the US release was almost a year to the day after the UK edition came out.
I've since self-published two more eBooks, and have not used an agent.

Self-publishing, of course, is another game altogether.
Terry
Terry's Place
Romance with a Twist--of Mystery




Now that our book is finished, I'm wondering how to proceed: Would it be appropriate to send out letters to those people? Does one simply do a google search and send out letters? Do emails work, or do old-fashioned in-the-mail and in-the-hand letters work better? Is self-publishing a good way to go, or does it still have a stigma attached to it?
And, in the event that someone does choose to pick it up, what can we reasonably expect to earn from it?
I feel that I have a little toe in the water here, as a reviewer, but it is just one little toe. I haven't taken the plunge yet myself. It is more than a little overwhelming. And while we both have the confidence that our little witch book is good, we just don't know where to go with it!
Any advice in how to get it published would be very much appreciated!
Thanks all!
-Carolynn

-Carolynn"
As I mentioned, I only self-published my eBooks; I have contracts in the UK and the US for my novel, and one for my upcoming memoir.
My first experience with self-publishing the eBooks was a horror show; I had to get the Better Business Bureau involved to get my royalties. It was ridiculous. I changed to a new service and have been very happy with it.

She had marketed the story to several agents and publishers, and about five of 100+ had an interest. One of them really liked the ancient world content and recommended focusing on that subject matter for the story, since lots of people were doing urban fantasy in the modern world.
I convinced Heather that we both needed to do a complete re-write, and our new manuscript was born. Once finished with the manuscript, which was nearly the equivalent of 700 pages if formatted for a 6x9 trade paperback book, we both marketed it to agents and publishers, starting with those that had expressed an interest prior.
Lo and behold to our amazement that our editor knew people at a publishing company who were interested in considering our manuscript as a cornerstone work; they specialized in dark fantasy manga and graphic novels, but wanted to branch out into novels using our works as a launching point. We were scheduled to draw up papers late in 2008 in time for a December release, when the economic crisis hit and our soon to be publisher went out of business.
What to do then? Well, we heard about this "new" thing called self-publishing and how some authors actually formed companies from which to publish their works. We thought if the manuscript was good enough for a publishing company to want to launch it as a cornerstone release, then it should do well for us. In 2009, Heather and I learned what we could about publishing and starting a business, we founded Triscelle Publishing, and then we got our first manuscript ready for publishing, which became two books: Morrigan's Brood and Crone of War. We now have three sequels queuing up for publication, and we are writing the next manuscript, which will encompass between two and three books.
For those seeking advice on whether to go the traditional route or self-publish should first research the consequences of both routes. There are various discussion groups on LinkedIn, for instance, of authors who have gone through both self-publishing and traditional publishing - they might be able to offer the advice you seek. Small press publishing, which is what we did, met our goals. Now, we won't make any money at this, at least not in the short-term, but we did get our books out there without having to wait another two to three years to find yet another agent / publishing company. You might be in a different situation than we were. Determine your objectives and then do your research. Only you can decide which approach is best for you.
Cheers!
Christopher Dunbar


I got a lot of the, "love the book but it isn't for me" from agents and publishers were offering various things none of which fell into what I wanted to do. In the end, researching publishers and agents to find ones that fit best with you and your book(s) is really the key to reducing your own stress level.
And if you can't, maybe doing it yourself is the way to go.. marketing is very very difficult and getting in brick and mortar stores is nearly impossible (but not impossible!) without money, experience and a good name behind you... it can be done though!

Bruce,
As a fellow small press author, with whom do you print and distribute? We (Triscelle Publishing) currently print through Lulu and have our distribution through Lulu via Ingram, but we are considering moving to either TextStream (Baker & Taylor) or Lightning Source (Ingram) for printing and distribution. I am curious to know who others in our predicament use.
Cheers!
[author:Christopher Dunbar

We used a smaller printer initially who was very helpful and user friendly if not a touch on the expensive side. Our first two runs were good but then we have some serious quality control issues and moved away from them (they shall remain nameless in public).
We did have an account with Lightning Source before we actually started publishing. I found them to be marginally helpful but misleading. They had approved our account on credit and then after we uploaded our first title and finalized it for printing they changed their mind. They told me that they never approve new publishers for credit for any reason in spite of doing so in writing to me. I was initially OK with all their fees (of which there are many many fees -- set up on their titles is quite pricey) figuring I could make up the cost in sales before the account became due. But I wasn't prepared (at the time) to pay that cost up front before ever ordering a book. I told them to cancel my title and close my account I didn't want to do business with a company that operates like that. I know others who have had a good experience with them, so please don't hear this as sour grapes. I'm simply recounting my experience with them.
Bruce A. Sarte

That is the story of my life in my email box.
Which self publishing have you guys liked the best? I've looked at lulu and createspace. I hate Xilbiris.

I've read a bit about your first book, please consider submitting to Bucks County Publishing if you don't mind small micro-presses! Friend me on Facebook and feel free to talk to our authors for references!

I'd say - get on the submission circuit, have a good hook for your pitch letter (and being a reviewer should help), have a really good hook for the blurb of your book (or synopsis if that's what they want). Expect rejections (some have over 200!), send out, say 10 submissions at a time and when one comes back rejected, send out another. Keep at it. When you've really had enough - self-publish. :-)
Good luck (and I don't envy you....)
Sue
Carolynn, there has been good advice given so far, especially from Christopher about doing research. Living in Nashville, there are major publishing houses here both in the general and Christian market. I've dealt with them all in one form or another and see first hand how the publishing world is changing, and changing rapidly.
Many publishers in both markets have downsized and cut their editorial and marketing staff, thus passing those duties to the author. Howbeit, without informing would-be authors of this fact. Most now expect new authors to present a perfectly polished manuscript and established audience before offering a contract.
With self-publishing on the rise, traditional publishers are keeping their eye on those authors. In fact, at a recent convention of editors and publishers in NY, there was a seminar on how and what to look for among the self world to 'find' a perspective author. Also some publishers now offer co-publishing, a hybrid between traditional and self where the author bears some of the cost while receiving the publisher's name, logo and distribution.
For my two cents worth, after getting signed, I discovered the volume of work I do in editing, marketing and promotion for my publisher is no different than self. And for far less royalties. The standard royalty rate is between 7-12% of NET sales for each book. That can come out to less than $1 you make on each book. Opposed to self,where the royalties are 2-3 times higher depending upon printing cost and retail price.
Since I was working so hard for nearly nothing, I've gone self for the rest of the series. Like Bruce, I use CreateSpace. Since book 1 is already on Amazon and uses Ingram distribution, it was a seamless transition for me to slip in and continue with the same system.
Try sending out queries, just be ware of the pitfalls of traditional while investigating both. The object is to keep moving forward, never go stagnate.
Many publishers in both markets have downsized and cut their editorial and marketing staff, thus passing those duties to the author. Howbeit, without informing would-be authors of this fact. Most now expect new authors to present a perfectly polished manuscript and established audience before offering a contract.
With self-publishing on the rise, traditional publishers are keeping their eye on those authors. In fact, at a recent convention of editors and publishers in NY, there was a seminar on how and what to look for among the self world to 'find' a perspective author. Also some publishers now offer co-publishing, a hybrid between traditional and self where the author bears some of the cost while receiving the publisher's name, logo and distribution.
For my two cents worth, after getting signed, I discovered the volume of work I do in editing, marketing and promotion for my publisher is no different than self. And for far less royalties. The standard royalty rate is between 7-12% of NET sales for each book. That can come out to less than $1 you make on each book. Opposed to self,where the royalties are 2-3 times higher depending upon printing cost and retail price.
Since I was working so hard for nearly nothing, I've gone self for the rest of the series. Like Bruce, I use CreateSpace. Since book 1 is already on Amazon and uses Ingram distribution, it was a seamless transition for me to slip in and continue with the same system.
Try sending out queries, just be ware of the pitfalls of traditional while investigating both. The object is to keep moving forward, never go stagnate.

I layout the novel, write the back cover text, perform the final copy edit, evaluate the proof, and get the book ready for production printing. When we are ready, I will also convert our works to various eBook formats. I also develop virtually all of the marketing materials, such as bookmarks, postcards, chapter books, free reads, posters, banners, fliers, signs, etc., though I have some help from my cover designer whenever I need to re-render the cover art to 6 feet by 3 feet (example).
I also serve as publicist, which includes signing up for events within our market (Celtic, Irish, Scots, and Medieval festivals, book fairs, fantasy conventions, etc.), setting up book signing events at bookstores and other venues, seeking book reviews, seeking interviews, expanding our web presence, keeping up with our blog, etc.
What fun it is being author and publisher!
Cheers!
Christopher Dunbar

Two years ago, my ms was complete. (OK, I've continued to tweak it since then, but that could continue forever.) I began by submitting it to agents. I very quickly found that LMP was not a useful resource, since the listings were outdated or inaccurate, but QueryTracker.net turned out to be good. On that site, you can sort agents by what they say they're looking for, whether they take unsolicited queries, etc., and you can read what other writers have said about their experiences with 'em (whether they ever respond, whether they're jerks, etc.). Very empowering! Likewise, you can share your own input, and use the site to keep track of your progress.
OK, but after scores of attempts, even using the list of agents screened by all my criteria, I'd gotten nowhere. Agents told me my writing was good, the story was significant and moving -- lots of compliments -- but they always found a reason to pass on it. Basically, they didn't want to take a chance on someone without a proven track record.
QueryTracker subsequently began adding publishers to their database -- those willing to accept material directly from authors -- and I tried again, with identical results.
Next I considered POD and co-op publishing, and was tempted. I may yet take one of those routes, but for now have been persuaded to consider true self-publishing (contracting directly with designer, printer, distributor, etc.), on the grounds that the cost will be about the same and there's a greater chance of getting value for my money. A publicist is also involved, and that part will cost a good deal more -- but for commercial success I think a publicist would be necessary in any event.
I will be glad to let people know how it all shakes out.
BTW, Christopher, like your profile picture. Only I can't make out the Clan tartan. My husband hails from Lamont - hence the name Lamb.

Sue"
It can be a lot of work at times. Next weekend, we will hopefully be getting our edited manuscript back from our editor for our third book, so I will be busy with getting it ready for publication and seeking pre-release reviews and publicity. All of this on top of considering whether to move away from Lulu to Lightning Source or TextStream.
Cheers!
Christopher Dunbar

Thank you for your kind words! The tartan is ancient hunting MacIntyre, which is one of my wife's clans. In the photo, I am wearing a great kilt, that is a hand-pleated, 9 1/2 yard-long by 60 inch wide bolt of 14 oz tartan material belted at the waist and clamped with a 3" diameter penannular. I am also wearing a Pendragon doublet, as well as a scabbard and a baldric I made for my two claymors.
Shawn, I remember at various Scottish festivals being told the proper way to pronounce certain clan names. For instance, "there is no fear in MacPherson". I remember one for Lamont... "it's Lam-it, dammit". I don't know how true that is, but ask your hubby - he has probably heard that one.
Cheers!
Christopher Dunbar
LOL, yes, Christopher, we've heard that one about Lam-it since most confuse it with the French pronouncement La-mont when first seeing it. Even been asked to represent the Clan here at the Middle Tennessee Highland Games, but never had the time. Although our daughter won the "Haggis Hurl" one year. :)


Mich - Can you elaborate more on how you use Lightning Source and why you went with them? As I mentioned in a previous post, we are looking to reduce per-book print costs and increase our distribution options. Which distribution options are you using and why?
Thanks!
Christopher Dunbar



I think that it is the wave of the future, but that it will be slow.
BTW, on those rejection letters? If any of them were detailed (as opposed to "thanks, but no thanks"), you may want to take the advice in them and go back for a re-edit. Once I got over "having my mad on" when I got just such a letter, I went back to my manuscript and followed the advice I got. The net result was a publishing contract in the UK, followed by one in the US.
It's worth the time.


Ottillie, some people get more than a hundred rejections before they get accepted. Boy, rejections hurt - I know. Good luck!
Sue



Haha i agree!! Some probably do live in wooden boxes during the day! I had an agent, who I did not even send any part of the manuscript. I sent him a letter and summery that a friend of mine looked at. He accused me of doing drugs and told me unless a doctor prescribed them if I ever wanted to be a writer I better get off them

RE: Lightning Source -- they have a corner on the market they serve. No one has as much reach as they do. That being said, micro-presses such as mine (Bucks County Publishing) find ways to still get it done and get it done well. BCP will never use Lightning Source because of the way we were treated.
RE: eBooks -- They are definitely gaining ground. Not sure they will ever "take over" in our lifetime. It will take a long time to replace the idea of paper and a book in a readers hands. It is making great gains, but we still sell more paperbacks then we do Kindle, Nook, iPad, LRF etc combined. Not by much... but paperbacks still win.
At this point, BCP relies heavily on the author to assist with marketing their title. But we do everything else. The author can certain pre-edit or submit a cover... but we do have professionals that we employ that do these things in conjunction with the author. We do things in such a way that the author still has a lot of say in what the final product is -- that was one reason I walked away from a contract with a NY firm with Towering Pines. Once I submitted it, I had very little say in the final product... and I certainly wasn't going to be one of their "stars".
You can self-publish, but having your book published even by a small press carries some weight when we try and get it on the shelves of an indie store... we market almost exclusively to these stores and overall do very well.
Bruce, I was also fortunate that my publisher accepted a good amount of input from me. Unfortunately, circumstances made me branch out into self and start my own indie - Allon Books.
The only thing that makes it possible is being blessed with a creative family who have experience in professional T.V. & film graphic, animation, and art design to do book covers, produce promo videos, character and website design. These costs alone would be prohibitive to many new authors but are important aspects in the business. We do everything literally "in house".:)
The only thing that makes it possible is being blessed with a creative family who have experience in professional T.V. & film graphic, animation, and art design to do book covers, produce promo videos, character and website design. These costs alone would be prohibitive to many new authors but are important aspects in the business. We do everything literally "in house".:)

Oh, don't get me started about marketing! The bane of any author's existence. In that, we are all fish out of water and have gone "out of house" to very limited sucess. Any hints on this front, I'll gladly accept.
Nanette, I'm also on CreateSpace, which is owned by Amazon. Before joining you can get an idea of the cost of printing a book by placing the dimensions, page count, b&w or color, cover, etc in a form to calculate. You set your own retail price, so include shipping and set up costs when determining the price.
The smaller and simply the book the less it costs to print. For example, a simple fiction book under 300 pages costs around $4 to print. Depending upon what the retail price - perhaps $10 to $14 - the margin is $6 - $10.
Publishers figure an author's royalties off their NET sales, what they make after costs are considered. The retail price maybe $14, but the publisher nets only $6 - leaving the author with 7-12% off $6 - not the $14 retail price, thus making only around $1 per book.
Hope that answers your question.
The smaller and simply the book the less it costs to print. For example, a simple fiction book under 300 pages costs around $4 to print. Depending upon what the retail price - perhaps $10 to $14 - the margin is $6 - $10.
Publishers figure an author's royalties off their NET sales, what they make after costs are considered. The retail price maybe $14, but the publisher nets only $6 - leaving the author with 7-12% off $6 - not the $14 retail price, thus making only around $1 per book.
Hope that answers your question.



Shawn,
Morrigan's Brood's retail price is $18.99. Print description: 6" x 9", perfect binding, cream interior paper (60# weight), black and white interior ink, white exterior paper (100# weight), full-color exterior ink, consisting of 336 pages. The print cost through Lulu is $11.22. The same book through LSI would be $5.27 for Print to Order and $5.94 for Print to Publisher printing. TextStream, a competitor with Baker & Taylor, is in the same ballpark.
Because my Lulu print costs are so high, I only net $1.02 if someone buys the book through distribution channels (B&N, Amazon, etc.), though I net $6.22 if someone buys through Lulu. I am considering moving away from Lulu to reduce print costs and have more wiggle room with pricing and discounting. My impression is that CreateSpace books are not as high on the quality scale and because CreateSpace seems to have the same distribution options as Lulu. TextStream and Lightning Source seem to have more distribution options than Lulu or CreateSpace.
Cheers!
Christopher Dunbar
Christopher, I've not had any problems with CreateSpace quality. In fact, we designed book 2 to match what my publisher did with book 1 and no one can tell the difference when asked to examine them.
The only 2 variations for my book stats from yours are white interior paper instead of cream and 285 pages for $4.25. Some other authors have reported problems with an occasional cover curling, but reported it to CreateSpace and they printed and shipped a new book for free.
I ordered 20 copies of INSURRECTION from CreateSpace on Monday and received them Friday of the same week, and all in fine condition inside and out.
The only 2 variations for my book stats from yours are white interior paper instead of cream and 285 pages for $4.25. Some other authors have reported problems with an occasional cover curling, but reported it to CreateSpace and they printed and shipped a new book for free.
I ordered 20 copies of INSURRECTION from CreateSpace on Monday and received them Friday of the same week, and all in fine condition inside and out.

I did the same thing with CreateSpace; matching my 2nd book to the 1st from another publisher. So far so good.
Books mentioned in this topic
Cave of Forlorn (other topics)Morrigan's Brood (other topics)
Towering Pines Volume One: Room 509 (other topics)
Morrigan's Brood (other topics)
Crone of War (other topics)
More...
Authors mentioned in this topic
Christopher Dunbar (other topics)Christopher Dunbar (other topics)
Christopher Dunbar (other topics)
Christopher Dunbar (other topics)
Christopher Dunbar (other topics)
More...
Did you use an agent? If so, how did you find him/her?