Tips for Self Promotion, Sales, and Advertising discussion

This is beating a dead horse. Ethically, it's a no-no. Just as in quid-pro-quo good reviews, it's deceiving those who buy the books. It's an issue that's even been covered recently in the New York Times and in a study by Cornell University. Here's an excerpt from the article: "“The whole system falls apart if made-up reviews are given the same weight as honest ones,” said one of the researchers, Myle Ott."

By offering to do a like, you're fostering a deception that has already led to many readers disbelieving "likes" and reviews on Amazon. That adversely impacts everyone's book sales and, after all, isn't that the goal?

http://www.nytimes.com/2011/08/20/tec...

Thanks Larry. I read the Times article. You are right. I have no fake reviews and I will quit soliciting unearned "likes".