

“The basic distortions in the media are not innocent errors, for they are not random; rather they move in the same overall direction again and again, favoring management over labor, corporatism over anti-corporatism, the affluent over the poor, private enterprise over socialism, Whites over Blacks, males over females, officialdom over protesters, conventional politics over dissidence, anticommunism and arms-race militarism over disarmament, national chauvinism over internationalism, US dominance of the Third World over revolutionary or populist nationalist change. The press does many things and serves many functions but its major role, its irreducible responsibility, is to continually recreate a view of reality supportive of existing social and economic class power.”
― Inventing Reality: The Politics of News Media
― Inventing Reality: The Politics of News Media

“Power is always more secure when cooptive, covert, and manipulative than when nakedly brutish. The support elicited through the control of minds is more durable than the support extracted at the point of a bayonet. The essentially undemocratic nature of the mainstream media, like the other business-dominated institutions of society, must be hidden behind a neutralistic, voluntaristic, pluralistic facade.
"For manipulation to be most effective, evidence of its presence should be nonexistent.... It is essential, therefore, that people who are manipulated believe in the neutrality of their key social institutions," writes Herbert Schiller.”
― Inventing Reality: The Politics of News Media
"For manipulation to be most effective, evidence of its presence should be nonexistent.... It is essential, therefore, that people who are manipulated believe in the neutrality of their key social institutions," writes Herbert Schiller.”
― Inventing Reality: The Politics of News Media
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