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“Experts in ancient Greek culture say that people back then didn't see their thoughts as belonging to them. When ancient Greeks had a thought, it occurred to them as a god or goddess giving an order. Apollo was telling them to be brave. Athena was telling them to fall in love.

Now people hear a commercial for sour cream potato chips and rush out to buy, but now they call this free will.
At least the ancient Greeks were being honest.”
― Chuck Palahniuk, Lullaby

“...the economy cannot stop making us consume more and more, and to consume without respite is to change illusions at an accelerating pace which gradually dissolves the illusion of change. We find ourselves alone, unchanged, frozen in the empty space behind the waterfall of gadgets, family cars and paperbacks.”
― Raoul Vaneigem, The Revolution of Everyday Life

“The assumption that you everyone else is like you. That you are the world. The disease of consumer capitalism. The complacent solipsism.”
― David Foster Wallace, The Pale King

“Are these things really better than the things I already have? Or am I just trained to be dissatisfied with what I have now?”
― Chuck Palahniuk, Lullaby