Kaarthik Mulkala

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Edward L. Bernays
“In place of thoughts it has impulses, habits, and emotions.”
Edward L. Bernays, Propaganda

Edward L. Bernays
“Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion.”
Edward L. Bernays, Propaganda

Edward L. Bernays
“The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.”
Edward L. Bernays, Propaganda

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