

“Friday’s “Working Lunch” is at The Avenue on St James's Street. It’s a bit like eating in an art installation, a White-Out affair that tries for a So-Serious NYC feel, but is occupied by Daddy’s Girls wearing pashmina’s and too many Pin Stripes worn by too many people called Hugo.”
― Remember to Breathe
― Remember to Breathe

“Happiness is our one ultimate end. Boil it right the way down, reduce all those motivational drivers, and sitting right there at the centre of our very human hearts, is our yearning to be happy.”
― The Better Mousetrap: Brand Invention in a Media Democracy
― The Better Mousetrap: Brand Invention in a Media Democracy

“How much do you enjoy the ad of the hot brunette in the skimpy tank-top winking at you? How much do you enjoy that image of the college hunk with the cubed abdominals blue-steeling into the breeze? Once you make the link that it’s American Apparel, or Abercrombie, how do you then feel about that brand?”
― The Better Mousetrap: Brand Invention in a Media Democracy
― The Better Mousetrap: Brand Invention in a Media Democracy

“Like a squash ball, locked inside an all-glass court, played in a never ending Sisyphean rally between two invisible and equally able opponents, that’s what the Digital State first felt like. A descriptor in search of a winning shot, to break the deadlock, to set it free.”
― Digital State: How the Internet is Changing Everything
― Digital State: How the Internet is Changing Everything

“The internet reflects us at our eccentric, absurd, trivial best. It shows us as stoned online game-players and people wearing home-made Tron suits. It reveals that we enjoy watching people blend things like an iPhone, and mix 200 litres of Diet Coke with 500 Mentos mints. Laughing babies and sneezing baby panda’s speak to us, despite having nothing to say, and we find all these things hypnotically watchable and briefly hysterical.”
― The Better Mousetrap: Brand Invention in a Media Democracy
― The Better Mousetrap: Brand Invention in a Media Democracy
John’s 2024 Year in Books
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