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Myron

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“In the end, Tipping Points are a reaffirmation of the potential for change and the power of intelligent action. Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push—in just the right place—it can be tipped.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

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“In the six degrees of separation, not all degrees are equal.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

tags: marketing, social-networks

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“Telling teenagers about the health risks of smoking—It will make you wrinkled! It will make you impotent! It will make you dead!—is useless,” Harris concludes. “This is adult propaganda; these are adult arguments. It is because adults don’t approve of smoking—because there is something dangerous and disreputable about it—that teenagers want to do it.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

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“The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

tags: marketing

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“We have given teens more money, so they can construct their own social and material worlds more easily. We have given them more time to spend among themselves — and less time in the company of adults. We have given them e-mail and beepers and, most of all, cellular phones, so that they can fill in all the dead spots in their day — dead spots that might once have been filled with the voices of adults — with the voices of their peers. That is a world ruled by the logic of word of mouth, by the contagious messages that teens pass among themselves. Columbine is now the most prominent epidemic of isolation among teenagers. It will not be the last.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

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