

“In the early stages of a startup, focusing on “execution” will put you out of business. Instead, you need a “learning and discovery” process so you can get the company to the point where you know what to execute.”
― The Four Steps to the Epiphany: Successful Strategies for Startups That Win
― The Four Steps to the Epiphany: Successful Strategies for Startups That Win

“In a startup no facts exist inside the building, only opinions.”
― The Four Steps to the Epiphany: Successful Strategies for Products that Win
― The Four Steps to the Epiphany: Successful Strategies for Products that Win

“My advice was to start a policy of making reversible decisions before anyone left the meeting or the office. In a startup, it doesn’t matter if you’re 100 percent right 100 percent of the time. What matters is having forward momentum and a tight fact-based data/metrics feedback loop to help you quickly recognize and reverse any incorrect decisions. That’s why startups are agile. By the time a big company gets the committee to organize the subcommittee to pick a meeting date, your startup could have made 20 decisions, reversed five of them and implemented the fifteen that worked.”
― The Four Steps to the Epiphany: Successful Strategies for Products that Win
― The Four Steps to the Epiphany: Successful Strategies for Products that Win
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