Joe Camel

“People had been working for so many years to make the world a safe, organized place. Nobody realized how boring it would become. With the whole world property-lined and speed-limited and zoned and taxed and regulated, with everyone tested and registered and adressed and recorded. Nobody had left much room for adventure, except maybe the kind you could buy. [...]
The laws that keep us safe, these same laws condemn us to boredom.”
― Chuck Palahniuk, Choke