Mike

“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

“To re-create the entrepreneurial atmosphere of the sort we’d had at Chouinard Equipment, we broke the line into eight categories and hired eight product czars to manage them. Each was responsible for his or her own product development, marketing, inventory, quality control, and coordination with the three sales channels—wholesale, mail order, and retail.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

“If you focus on the process of climbing, you’ll end up on the summit.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both. —L. P. Jacks Patagonia’s”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual