Jaye W.

“People who pronounce themselves in favor of the method of legislative reform in place of and in contradistinction to the conquest of political power and social revolution, do not really choose a more tranquil, calmer and slower road to the same goal, but a different goal. Instead of taking a stand for the establishment of a new society they take a stand for surface modifications of the old society. . . . Our program becomes not the realization of Socialism, but the reform of capitalism; not the suppression of the system of wage labor, but the diminution of exploitation, that is, the suppression of the abuses of capitalism instead of the suppression of capitalism itself.”
― Rosa Luxemburg, Reform or Revolution

“Brands targeting Gen Z need to look beyond the confines of traditional segmentation, the ultimate priority always has to be on alignment that helps us cultivate relationships with youth culture - not just organize it.”
― Gregg L. Witt, The Gen Z Frequency: How Brands Tune In and Build Credibility

“There are two groups of people: Herds and individual clever people. Because herds have numerical superiority, individual clever people remain weak in determining the right fate for the country! The solution: Disperse the herds, augment the individuals!”
― Mehmet Murat ildan

“Youth culture is constantly evolving and Gen Z in particular is disrupting industries, says Witt. Gen Z represents an unprecedented group of innovation and entrepreneurship. This group is focused on niche interests and if brands don’t recognize this now and get on board, they are going to be left behind. It’s also important for brands to adopt a global mindset, as some of the most significant growth is taking place in countries that are either developing or underdeveloped.”
― Gregg L. Witt, The Gen Z Frequency: How Brands Tune In and Build Credibility