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Fredrik Härén

Goodreads Author

Born

in Sweden

Website

http://www.fredrikharen.com

Twitter

fredrikharen

Genre

Business, Fiction, Ebooks

Member Since

August 2013

URL

https://www.goodreads.com/fredrikharen

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Fredrik Härén is an author and speaker on Business Creativity. He has delivered over 1,500 presentations, lectures and workshops in over 45 countries and has inspired hundreds of thousands of business people to become more creative and to look at the world in a new way. He is the author of nine books, including “The Idea Book” that was included in “The 100 Best Business Books of All Time”.

455 posts
Fredrik Härén's Blog

In defense of the comfort zone. (Episode 261)

The word “comfort” has gotten a bad rep.

As someone interested in creativity, I often meet people who say, “To be creative, you have to go out of your comfort zone.”

It’s like comfort now means “complacency, laziness, or lack of ambition.”

But the etymology of the word “comfort” is “com” (meaning “with”) and “fortis” (meaning “strong”)

So originally, “comfortable” was about strength and encouragem

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Fredrik Härén’s books

Average rating: 3.41 · 162 ratings · 19 reviews · 4 distinct works • Similar authors

	De ickesynliga 3.09 avg rating — 56 ratings — published 2011 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Developing World: How an Explosion of Creativity in the Developing World Is Changing the World, and Why the Developed World Has to Start Paying Attention. 3.81 avg rating — 42 ratings — published 2010 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	One World. One Company. 3.67 avg rating — 15 ratings — published 2013 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

* Note: these are all the books on Goodreads for this author. To add more, click here.

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Fredrik Härén wrote a new blog post In defense of the comfort zone. (Episode 261) The word “comfort” has gotten a bad rep. As someone interested in creativity, I often meet people who say, “To be creative, you have to go out of your Read more of this blog post »
Sep 03, 2025 02:19AM · like

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Quotes by Fredrik Härén (?)

“Jag har träffat många industridesigners i olika utvecklingsländer. En av dem träffade jag i Delhi. Hon har studerat både i Indien och i Europa och sa: "Jag vet att fransmän har vin i sina kylskåp, men en fransman vet inte vad vi har i våra kylskåp. Det gör att jag kan designa ett kylskåp för en fransman men han kan inte designa ett kylskåp för mig,”
― Fredrik Haren, The Developing World: How an Explosion of Creativity in the Developing World Is Changing the World, and Why the Developed World Has to Start Paying Attention.

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“Jag satt en gång i en paneldebatt i Beijing tillsammans med representanter för Sony Ericsson, Nokia och Motorola. Moderatorn frågade hur vi i panelen såg på "Kina och kopiering" och alla representanterna från de stora mobiltillverkarna kom med varianter på samma tema: Kina kan aldrig bli innovativt om de inte slutar att kopiera. Till slut blev det min tur. Jag tittade på de tre representanterna för världens största mobiltillverkare och sa: "Så vem av er uppfann mobiltelefonen? För de andra två måste ju ha kopierat." Min poäng var att alla företag kopierar mer eller mindre. Uppfattningen om att människor i öst bara kan kopiera och att människor i väst uppfinner egna idéer och inte kopierar är felaktig.”
― Fredrik Haren, The Developing World: How an Explosion of Creativity in the Developing World Is Changing the World, and Why the Developed World Has to Start Paying Attention.

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