Eva Pasco's Blog - Posts Tagged "strategies"

'Tis the Indie Author's Season!

… To make merry by marketing our books in earnest from Cyber Monday until December 25th. God rest ye not merry gentlemen and women, let nothing you dismay until all selling endeavors wind down on Christmas Day. O tidings of comfort and joy!

For the task at hand, I happened to come across 20 book ad slogans, some of which, through the stretch of a writer’s imagination, could be incorporated in a Christmas-theme FACEBOOK AD post. Honestly, they strike me as persuasive sentences for third graders concluding their oral book report.

Escape into a book.

Reading shapes you.

The right book will always keep you company.

Books let you live a double life.

Become someone else.

http://ebookfriendly.com/ads-for-book...

Aside from engaging in creative holiday exploitation because ‘tis the Indie author’s season, and Christmas actually abounds in my Contemporary Women’s Fiction novel, AN ENLIGHTENING QUICHE--my book is listed alongside 100 other book deals for the month at eBookSoda from November 21 – December 21:

http://www.ebooksoda.com/ebook-deals/

In front of the largest number of potential readers in a targeted audience interested in Women’s Fiction, it remains to be seen if I’ll sell one book for my monetary effort as my eBook is the most expensive in the bunch, retailing for $3.95!

http://www.ebooksoda.com/ebook-deals/...

By holly, my last-ditch efforts to generate book sales by Christmas include:

Author, Kay MacLeod’s Indie Advent calendar promo event from the 1st - 24th of December for which I submitted information about myself as an author and my book with buy links.

https://www.facebook.com/KayMacLeodFa...

On Cyber Monday, I am one of twelve authors participating in the “Book Bargains: Christmas Stick with Authors from Around the World,” a 24-hour event extravaganza created to acquaint potential readers with our bargain books which make great gifts.

https://www.facebook.com/events/22458...

Last, but not least, I’ve signed up for an author takeover event from December 17th – 18th, organized by the administrator of “The Indie Writers’ Cooperative. Maybe last-minute shoppers will feel the pinch of time and buy Indie books.

https://www.facebook.com/groups/Indie...

It’s all over when Scrooge sends a prize turkey to the Cratchit home for Christmas dinner.

All you within this place,
And with true love and brotherhood
Each other now embrace;
This holy tide of Christmas

Whether or not we lost face in a book selling disgrace.

O tidings of comfort and joy.
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Published on November 25, 2016 03:28 Tags: author, blog, book-selling, eva-pasco, holiday, marketing, strategies

The WRITE Turn in 2017

An Indie author, I continue to navigate my post-publication journey without a preconceived plan, empowered by determination to succeed. I’ve even redefined the meaning of “success” so I won’t fall into the trap of thinking I’m a failure based on a sporadic book sale here and there, ever grateful for those! Although brief moments of exhilaration are drowned by depressing elements which prevail in one’s life, I seize opportunities when they present themselves, pushing myself to the limit.

In that regard, the first week of 2017 took a WRITE turn:

01/03 – I was featured at author, Lucinda Dawn Moebius’ blogpost, “Your Next Favorite Author”:

https://mynextfavoriteauthor.blogspot...

What makes your book stand out from the crowd?

An excerpt from Joel R. Dennstedt’s 5-Star review for Readers’ Favorite indicates how my book stands out from the crowd—“As a stylistic practice in relating the story behind An Enlightening Quiche, Eva Pasco accomplishes a most difficult task for a writer, and she accomplishes it to perfection: not only using alternating voices, but having each voice alternate between the present and a remembered, expository past. The effect of such stylistic mastery is to create – breaking from the culinary theme – a sensationally intricate and complex tapestry as pleasing to the reader’s mind as such artwork is to expert eyes. And though this work has been labeled simplistically as “contemporary women’s fiction,” make no mistake: this is a psychological, literary novel, and a wonderful, highly challenging masterpiece of writing.”

01/07 – Commemorating the publication of my Contemporary Women’s Fiction novel, I’ll be hosting my first library book signing event at North Providence Public Library fortified with flyers, books, signing pens, and bookmarks.

http://tinyurl.com/jpbxgdj

Not knowing in advance how many will attend, I’m looking forward to connecting with potential readers in my native state. It will be an honor and privilege to address and autograph copies of a novel taking place in northern Rhode Island’s fictitious, French-Canadian mill town of Beauchemins where I’ve interwoven historic landmarks, geographic entities, and regional culture.

I’m encouraged by the weather forecast which forestalls precipitation in the form of snow until late evening—the perfect scenario for cozying up with a copy of my novel which radiates heat from all the friction between its covers!
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Published on January 06, 2017 03:53 Tags: author, author-guest-spot, blog, book-signing, eva-pasco, marketing, strategies

Something's Fishy!

Underlying Notes by Eva Pasco

An Enlightening Quiche by Eva Pasco

100 Wild Mushrooms Memoirs of the ‘60s by Eva Pasco

Once Upon A Fabulous Time... by R.M. Gauthier

Indie Authors require the patience and persistence of fly-fishing!

In Reel/Real Time—literally and metaphorically—I’ve been hauling bass since January along my WIP, 'Aida’s Fishing Ground,' in the genre of Contemporary Women’s Fiction, set in Foster, Rhode Island. Consequently, my novel trademark for integrating the locale’s historic landmarks, geographic entities, and regional culture is front and center.

I recently completed drafting chapter 3 (1807 words) which is devoted to one of the characters angling for bass in the Ponaganset River. At least two rules of thumb can be applied to an Indie author’s approach to marketing:

1. While fishing, an angler must cross that fine line between spending too much time in one unproductive spot and moving on to another.

Comparably, an Indie author must evaluate strategies for their effectiveness in procuring book sales, staying the course with what works, and/or moving on to another strategy.

2. Prior to fishing in a designated area, it behooves the angler to check the “fatty factor”—the detailed seven-day fishing forecast based on a 1 to 5 rating calculated per hour for every stream, whereby a factor of 5 indicates the fattest prospects for hauling bass or any other stock fish.

No such luck for an Indie author who must work all the angles to find his/her elusive readership with no guarantees for lucrative prospects whatsoever.

Best wishes to all Indie authors as we wade through social media on a daily basis in the hope of catching a sale through patience and persistence.
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Published on February 22, 2018 12:12 Tags: angling, blog, book-sales, eva-pasco, indie-author, marketing, patience, persistence, readership, strategies