Jim Kalbach

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Jim Kalbach



Average rating: 4.08 · 530 ratings · 42 reviews · 15 distinct worksSimilar authors
The Jobs To Be Done Playboo...

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Collaborative Intelligence:...

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Mapeamento de experiência -...

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Walking Jazz Bass Etudes

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The Jobs To Be Done Playboo...

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Deploy Empathy: A practical...

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Quotes by Jim Kalbach  (?)
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“People employ products and services to get their job done, not to interact with your organization.”
Jim Kalbach, The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

“5. JTBD isn’t limited to one discipline: it’s a way of seeing that can be applied throughout an organization.”
Jim Kalbach, The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

“4. Making the job the unit of analysis makes innovation more predictable.”
Jim Kalbach, The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs



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