Jim Kalbach
More books by Jim Kalbach…
“People employ products and services to get their job done, not to interact with your organization.”
― The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
― The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
“5. JTBD isn’t limited to one discipline: it’s a way of seeing that can be applied throughout an organization.”
― The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
― The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
“4. Making the job the unit of analysis makes innovation more predictable.”
― The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
― The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
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