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“4. Making the job the unit of analysis makes innovation more predictable.”

― Jim Kalbach, The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
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The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs by Jim Kalbach
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