Lisa Masiello's Blog

Start Your Own Business series debuts with a straightforward, quick-read book for small and home-based businesses starting from scratch. ...

Table of contents.

How to price a handmade item. For makers and creators.

Step 1: Know what your product really costs.

Step 2: Build a profit margin.

Step 3: Understand your customer's perspective.

Step 4: Find your handmade pricing sweet spot and test it.

Step 5: Present the price of your handmade products with confidence.

Step 6: Keep adjusting as your business and pricing confidence grows.

A practical guide to pricing handmade products so you can actu...

Simple budgeting and saving tips to help freelancers manage irregular income and get on the path to financial stability.

Freelancing can be a great business opportunity for anyone interested in working for themselves. It offers flexibility, financial independence, and the ability to work on your terms.

In their 2025 Future Workforce Index, Upwork, one of the largest platforms for freelancers and the businesses looking to hire them, reports that 29% of skill...

A Definitive Guide for New Business Owners.

Here'...

Do you have an impossible dream? Anything is achievable. Follow me. ...

I recently discussed how women can break barriers, embrace their full potential, and lead confidently in their personal and professional lives as a guest on the Lead Fearlessly podcast. ...

I recently discussed how women can break barriers, embrace their full potential, and lead confidently in their personal and professional lives as a guest on the Lead Fearlessly podcast. ...

Table of contents.

Do social situations leave you feeling anxious or overly self-conscious?

What do cognitive distortions mean?

How to fix cognitive distortions.

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Do social situations leave you feeling anxious or overly self-conscious? Spotting the following cognitive distortions and unhelpful thought patterns can help you ease social anxiety and feel more comfortable and confident. ...

Do social situations leave you feeling anxious or overly self-conscious? Spotting the following cognitive distortions and unhelpful thought patterns can help you ease social anxiety and feel more comfortable and confident. ...