Vincent Zandri's Blog - Posts Tagged "on-publcity"
Don't Promote
Things change at lightening speed in this business. Which means, what was hot and happening and the absolutely only alternative yesterday is today, cold and old and as outdated as your great grandmother's underwear.
Three years ago when I first started working with indie publishers you didn't go a day without posting something about your books on Facebook, Twitter, and even Myspace. Of course, you had to watch what you posted since you couldn't directly ask someone to buy your book. You needed to utilize a more indirect approach. For instance, you might post something on Facebook about "Identical Twins" and their uncanny ability to know what one another are thinking at any given time, which on the surface seems like the kind of interesting topic that might pull you away from your accounts payable reports at work. But within the piece itself would be a quick mention of my novel, The Remains. Of course, The Remains is about a set of identical twins who communicate even after one of them has died.
Oops, I did it again...I just promoted The Remains.
But not so fast. The point here is that even that kind of off-handed, soft, and gentle promo is not as effective as it used to be. Which is why I rarely do it anymore. Instead I just might post a piece on Twins and let it go at that.
But then how do I get the word out about new books?
I still use all the social media tools, but instead of shotgunning dozens of notices over dozens of engines, I elect instead to send out a mention of the new book on Facebook and Twitter on its release day. I'll also set up a Facebook event page in order to invite certain people who might be interested in reading it. Lastly I'll utilize a guaranteed reader's list of email addresses (which have been obtained with permission from the people who own them) by sending out a direct mailing.
All in all, even this softer approach won't light the book on fire, but it will serve to slowly get the wheels turning. You don't want to see a huge surge in sales on Day 1 only to see your book fall to the back of the algorithm line on Day 2. Better to see your book slowly begin to make its rise to the top over a period of weeks or even months (It took The Innocent nine months to reach the Amazon Overall Top 100...The same for Godchild, The Remains, The Concrete Pearl, and others...).
Things like virtual blog tours, the occasional free special, and blogging, remain important tools. So does careful pricing, as well as a great cover, and a great product description. But nothing sells like writing more books. The author who can put out great work speedily and consistently will find that he or she is writing faster than publishers can keep up. Even indie publishers. I suppose that's when authors begin to contemplate self-publishing (No, despite the rumor, I have yet to self-publish...Surprise, surprise...But I will one day).
Amazon's algorithms have changed. Books that surge to the top are almost automatically now pushed to the back of the line. Better to focus on slow, steady growth than a fast shotgun approach. Don't think sprint, think slow jog. Think organic growth. But don't think for too long, because a week from now, the blog you just read will be old, and dumb, and useless. Like the Beatles once sang, "Tomorrow Never Knows..."
WWW.VINCENTZANDRI.COM
The Guilty
Vincent Zandri
Three years ago when I first started working with indie publishers you didn't go a day without posting something about your books on Facebook, Twitter, and even Myspace. Of course, you had to watch what you posted since you couldn't directly ask someone to buy your book. You needed to utilize a more indirect approach. For instance, you might post something on Facebook about "Identical Twins" and their uncanny ability to know what one another are thinking at any given time, which on the surface seems like the kind of interesting topic that might pull you away from your accounts payable reports at work. But within the piece itself would be a quick mention of my novel, The Remains. Of course, The Remains is about a set of identical twins who communicate even after one of them has died.
Oops, I did it again...I just promoted The Remains.
But not so fast. The point here is that even that kind of off-handed, soft, and gentle promo is not as effective as it used to be. Which is why I rarely do it anymore. Instead I just might post a piece on Twins and let it go at that.
But then how do I get the word out about new books?
I still use all the social media tools, but instead of shotgunning dozens of notices over dozens of engines, I elect instead to send out a mention of the new book on Facebook and Twitter on its release day. I'll also set up a Facebook event page in order to invite certain people who might be interested in reading it. Lastly I'll utilize a guaranteed reader's list of email addresses (which have been obtained with permission from the people who own them) by sending out a direct mailing.
All in all, even this softer approach won't light the book on fire, but it will serve to slowly get the wheels turning. You don't want to see a huge surge in sales on Day 1 only to see your book fall to the back of the algorithm line on Day 2. Better to see your book slowly begin to make its rise to the top over a period of weeks or even months (It took The Innocent nine months to reach the Amazon Overall Top 100...The same for Godchild, The Remains, The Concrete Pearl, and others...).
Things like virtual blog tours, the occasional free special, and blogging, remain important tools. So does careful pricing, as well as a great cover, and a great product description. But nothing sells like writing more books. The author who can put out great work speedily and consistently will find that he or she is writing faster than publishers can keep up. Even indie publishers. I suppose that's when authors begin to contemplate self-publishing (No, despite the rumor, I have yet to self-publish...Surprise, surprise...But I will one day).
Amazon's algorithms have changed. Books that surge to the top are almost automatically now pushed to the back of the line. Better to focus on slow, steady growth than a fast shotgun approach. Don't think sprint, think slow jog. Think organic growth. But don't think for too long, because a week from now, the blog you just read will be old, and dumb, and useless. Like the Beatles once sang, "Tomorrow Never Knows..."
WWW.VINCENTZANDRI.COM
The Guilty
Vincent Zandri
Getting in the Mood to Write
The following blog is now appearing in slightly different form at The Vincent Zandri Vox:
http://vincentzandri.blogspot.com/201...
If you were to ask Ernest Hemingway what he did to get in the mood for writing, he might come back at you with a rather macho and dramatic response like, “There’s nothing to writing. All you do is sit at your typewriter and bleed.” Or he might tell you that one’s mood has nothing to do with the all important task of “biting the nail.” He might even say, “Writing is like mass. God gets mad if you don’t show up.”
I think it’s safe to say that as masterful a writer as Hemingway was, the actual process of writing did not come easy for him. He had to work at it, mining the right words, gem by precious gem, until just the right meaning and feel of a sentence was conveyed. In order to ensure that he was “in the mood” for writing day in and day out, he kept a rigorous schedule of waking at dawn and writing until noon. He would then reward himself with fishing, shooting, playing baseball, or simply heading out to his favorite watering hole like Sloppy Joes for a couple of drinks. He never wrote much more than 250 words per day (about a single double-spaced page), and he always stopped at a place where he knew he could pick up again in the morning, thus guaranteeing that he’d be able to continue to write.
I’m not even going to pretend that I belong in the same class as Hemingway. But like him, I do make my living by sitting at my typewriter (Or Lenovo ThinkPad anyway), and bleeding. I don't teach and I don't have another job to supplement my writing income. Making a living at writing words on a page entails two things. The first is that you have to be good, either by sheer talent or by force of will. The second is that you become prolific, at least to a degree that can guarantee you enough of an income to live according to your own idea of what constitutes a decent quality of life. That said, I need to write and have published a certain amount of novels that can guarantee me a steady stream of income for a long, long time (I’m still I my forties). Just what is that magic number of books? I’m not sure yet, but I know it will be more than 20. Currently, I’m writing my 16th, so I’m almost there.
But writing book after book is a lot of hard work (I’m a journalist too, so my daily word count is up there, believe me). That said, getting in the mood to write doesn’t even enter into the equation. I get up to write at least six days a week no matter what mood I’m in, no matter where I am in the world. It’s a discipline I maintain in order to ensure success, and it’s no different from the discipline a surgeon or a lawyer or a brick layer or even a priest maintains. A brain surgeon doesn’t wake up on any given Tuesday and tell him or herself, I’m not in the mood to operate today. He just does it, and does it to the very best of his ability. It’s the same for me. I don’t get writer’s block anymore than an accountant gets accountant’s block. This is something they will not teach you in writing school.
I also don’t require solitude or even absolute quiet. I’ve written in airports, on planes, trains, in boats, and in cars. I’ve written in Italy, France, Spain, Turkey, Africa, Egypt, China, the jungles of South America, and in the suburbs of Albany, New York. I’ve written when my wives were bearing our children in the hospital, and I wrote five pages of a new novel only hours after my father dropped dead from a heart attack. I write on my birthday, on Christmas, and Easter. I write on weekends. I write if my significant other is angry with me and tossing my shit out the window, and I write if I’m hung over. I wrote on September 11, 2001, and I wrote on the day we killed Osama Bin Laden. I suppose I will write on the day I die. It is the one thing in my life that is constant, never changing, and loyal beyond the possibility of betrayal, and it is the one thing that is as certain as the sun that also rises on each and every morning. And as for my mood? Well, my mood has not one goddamned thing whatsoever to do with it.
The Guilty
http://vincentzandri.blogspot.com/201...
If you were to ask Ernest Hemingway what he did to get in the mood for writing, he might come back at you with a rather macho and dramatic response like, “There’s nothing to writing. All you do is sit at your typewriter and bleed.” Or he might tell you that one’s mood has nothing to do with the all important task of “biting the nail.” He might even say, “Writing is like mass. God gets mad if you don’t show up.”
I think it’s safe to say that as masterful a writer as Hemingway was, the actual process of writing did not come easy for him. He had to work at it, mining the right words, gem by precious gem, until just the right meaning and feel of a sentence was conveyed. In order to ensure that he was “in the mood” for writing day in and day out, he kept a rigorous schedule of waking at dawn and writing until noon. He would then reward himself with fishing, shooting, playing baseball, or simply heading out to his favorite watering hole like Sloppy Joes for a couple of drinks. He never wrote much more than 250 words per day (about a single double-spaced page), and he always stopped at a place where he knew he could pick up again in the morning, thus guaranteeing that he’d be able to continue to write.
I’m not even going to pretend that I belong in the same class as Hemingway. But like him, I do make my living by sitting at my typewriter (Or Lenovo ThinkPad anyway), and bleeding. I don't teach and I don't have another job to supplement my writing income. Making a living at writing words on a page entails two things. The first is that you have to be good, either by sheer talent or by force of will. The second is that you become prolific, at least to a degree that can guarantee you enough of an income to live according to your own idea of what constitutes a decent quality of life. That said, I need to write and have published a certain amount of novels that can guarantee me a steady stream of income for a long, long time (I’m still I my forties). Just what is that magic number of books? I’m not sure yet, but I know it will be more than 20. Currently, I’m writing my 16th, so I’m almost there.
But writing book after book is a lot of hard work (I’m a journalist too, so my daily word count is up there, believe me). That said, getting in the mood to write doesn’t even enter into the equation. I get up to write at least six days a week no matter what mood I’m in, no matter where I am in the world. It’s a discipline I maintain in order to ensure success, and it’s no different from the discipline a surgeon or a lawyer or a brick layer or even a priest maintains. A brain surgeon doesn’t wake up on any given Tuesday and tell him or herself, I’m not in the mood to operate today. He just does it, and does it to the very best of his ability. It’s the same for me. I don’t get writer’s block anymore than an accountant gets accountant’s block. This is something they will not teach you in writing school.
I also don’t require solitude or even absolute quiet. I’ve written in airports, on planes, trains, in boats, and in cars. I’ve written in Italy, France, Spain, Turkey, Africa, Egypt, China, the jungles of South America, and in the suburbs of Albany, New York. I’ve written when my wives were bearing our children in the hospital, and I wrote five pages of a new novel only hours after my father dropped dead from a heart attack. I write on my birthday, on Christmas, and Easter. I write on weekends. I write if my significant other is angry with me and tossing my shit out the window, and I write if I’m hung over. I wrote on September 11, 2001, and I wrote on the day we killed Osama Bin Laden. I suppose I will write on the day I die. It is the one thing in my life that is constant, never changing, and loyal beyond the possibility of betrayal, and it is the one thing that is as certain as the sun that also rises on each and every morning. And as for my mood? Well, my mood has not one goddamned thing whatsoever to do with it.
The Guilty
