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Allen Adamson
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September 2017
Fumbling in the Red Zone, Dove’s Super Bowl Ad Comes Up Just Short of Winning
As a football fan and a branding professional, I’m looking forward to the Super Bowl. Kansas City and San Francisco are great teams and, sure, there’s Travis and Taylor. But, while I certainly appreciate the play on the field, I’m much more adept at being armchair quarterback when it comes to refereeing the advertising. Given that many of the ads are available for pre-game viewing, I’m here to mak
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Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
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Seeing the How
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BrandDigital: Simple Ways Top Brands Succeed in the Digital World
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published
2008
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blog post:
Fumbling in the Red Zone, Dove’s Super Bowl Ad Comes Up Just Short of Winning
"As a football fan and a branding professional, I’m looking forward to the Super Bowl. Kansas City and San Francisco are great teams and, sure, there’s Travis and Taylor. But, while I certainly appreciate the play on the field, I’m much more adept ..."
Read more of this blog post »
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“We wrote Shift Ahead to document how the smartest companies and organizations shift their strategies
in order to stay relevant in the face of swift and exponential changes in everything from technology to
the forces of globalization, from politics and culture, from consumer tastes to human behavior. We
wanted to find out how they shift ahead – how they stayed ahead of the curve, the competition, and the
evolving requirements of their customers – given the barrage of evolving challenges.”
― Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
in order to stay relevant in the face of swift and exponential changes in everything from technology to
the forces of globalization, from politics and culture, from consumer tastes to human behavior. We
wanted to find out how they shift ahead – how they stayed ahead of the curve, the competition, and the
evolving requirements of their customers – given the barrage of evolving challenges.”
― Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
“Isn’t it obvious to an organization when a promise is becoming less meaningful to consumers? Couldn’t those organizations that did not successfully shift ahead see that consumers were losing interest? Sure, on Monday night everyone’s a professional quarterback and can tell you which of Sunday’s football plays were foolish, or made for the turning point in the game. Hindsight is always twenty-twenty. It’s foresight, seeing the red flags in advance of the risks, that makes the difference on the road to success. And, so before we get to anything else associated with the process of being able to shift ahead, we get to the red flags.”
― Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
― Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
“We wrote Shift Ahead to document how the smartest companies and organizations shift their strategies
in order to stay relevant in the face of swift and exponential changes in everything from technology to
the forces of globalization, from politics and culture, from consumer tastes to human behavior. We
wanted to find out how they shift ahead – how they stayed ahead of the curve, the competition, and the
evolving requirements of their customers – given the barrage of evolving challenges.”
― Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
in order to stay relevant in the face of swift and exponential changes in everything from technology to
the forces of globalization, from politics and culture, from consumer tastes to human behavior. We
wanted to find out how they shift ahead – how they stayed ahead of the curve, the competition, and the
evolving requirements of their customers – given the barrage of evolving challenges.”
― Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
“Isn’t it obvious to an organization when a promise is becoming less meaningful to consumers? Couldn’t those organizations that did not successfully shift ahead see that consumers were losing interest? Sure, on Monday night everyone’s a professional quarterback and can tell you which of Sunday’s football plays were foolish, or made for the turning point in the game. Hindsight is always twenty-twenty. It’s foresight, seeing the red flags in advance of the risks, that makes the difference on the road to success. And, so before we get to anything else associated with the process of being able to shift ahead, we get to the red flags.”
― Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
― Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
“Allen Adamson's new book, Seeing the How, is a valuable guide on how to see – and seize – the next innovative opportunity by identifying ways to make the things people do every day even better.”
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