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Maja Voje

Goodreads Author

Website

https://gtmstrategist.com

Member Since

November 2023

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Maja Voje spent 11 years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 350 startups. She learned one lesson: growth advice that works great for the “big tech” does not necessarily translate into companies that are trying to find their place in the sun. So she went ahead and rewrote the GTM marketing and growth science to embrace these nuances and find answers and progression for companies that are tackling more unknowns than knowns and need logical and firm guidance on how to make decisions with confidence to win in their GTM efforts.

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Maja Voje's Blog

5 Pillars of Successful Influencer Marketing Campaigns

Dear GTM Strategist!

As the teams that I am working with search for new ways to launch and scale their products, influencer campaigns often pop up as an “interesting idea”.

It is one of the more effective GTM actions for getting strong traction fast - especially if you are launching, for B2B and B2C alike. Influencers, in combination with some advertising budget to fuel the reach, could be enough to

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Maja Voje’s books

Average rating: 4.29 · 28 ratings · 5 reviews · 1 distinct work • Similar authors

Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit

4.29 avg rating — 28 ratings — 2 editions

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Maja’s Recent Updates

Maja Voje wrote a new blog post 5 Pillars of Successful Influencer Marketing Campaigns Dear GTM Strategist!As the teams that I am working with search for new ways to launch and scale their products, influencer campaigns often pop up as a Read more of this blog post »
Sep 05, 2025 06:32AM · like
Maja Voje liked Andrej Persolja's review of Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit: "The book is amazing if you don't know how to create a smart, actionable go-to-market strategy for your product or service. The book gives you step-by-step instructions + real-life examples, ensuring you don't miss anything important in the process and" Read more of this review »
Dec 20, 2023 09:05AM · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Go-To-Market Strategist by Maja Voje. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Go-To-Market Strategist by Maja Voje <iframe sandbox id="wrongBookKindlePreviewScreen">
Maja Voje joined the group Goodreads Authors/Readers
Dec 20, 2023 06:23AM · like
Maja Voje liked Ula's review of Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit: "when you start your solo entrepreneurship path like me, this book is a must to succeed in the selected markets. There is so much value in it, I'm somewhere in the middle of my Kindle version and my plan about building new partnerships and reaching mo" Read more of this review »
Nov 21, 2023 09:40AM · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Go-To-Market Strategist by Maja Voje. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Go-To-Market Strategist by Maja Voje <iframe sandbox id="wrongBookKindlePreviewScreen">