,
Donald A. Norman

Donald A. Norman’s Followers (1,549)

member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo

Donald A. Norman


Born
in The United States
December 25, 1935

Website

Genre


Donald Arthur Norman is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science, and has shaped the development of the field of cognitive systems engineering. He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Vi ...more

Donald A. Norman isn't a Goodreads Author (yet), but they do have a blog, so here are some recent posts imported from their feed.

Democratizing Design (talk)

My talk, Democratizing Design, presented April 6 at the Philosophical Society of Washington (PSW), Washington's Oldest Scientific Society, Founded 1871, with Science lectures every other Friday, has been censored.  PSW has long had a channel on YouTube where they post all their science lectures. Recently, for reasons they will not reveal, YouTube removed the PSW channel.   PSW cannot reach anyone Read more of this blog post »
5 likes ·   •  0 comments  •  flag
Share on Twitter
Published on April 08, 2018 11:20
Average rating: 4.11 · 54,890 ratings · 3,936 reviews · 40 distinct worksSimilar authors
The Design of Everyday Things

4.15 avg rating — 46,746 ratings — published 1988 — 7 editions
Rate this book
Clear rating
Emotional Design: Why We Lo...

3.95 avg rating — 5,418 ratings — published 2003 — 36 editions
Rate this book
Clear rating
Living With Complexity

3.85 avg rating — 954 ratings — published 2010 — 18 editions
Rate this book
Clear rating
The Design of Future Things

3.63 avg rating — 718 ratings14 editions
Rate this book
Clear rating
Things That Make Us Smart (...

by
3.88 avg rating — 416 ratings — published 1993 — 18 editions
Rate this book
Clear rating
The Invisible Computer: Why...

3.86 avg rating — 264 ratings — published 1998 — 18 editions
Rate this book
Clear rating
Design for a Better World: ...

3.60 avg rating — 176 ratings6 editions
Rate this book
Clear rating
Turn Signals Are The Facial...

3.56 avg rating — 88 ratings — published 1992 — 9 editions
Rate this book
Clear rating
User Centered System Design...

by
really liked it 4.00 avg rating — 35 ratings — published 1986 — 7 editions
Rate this book
Clear rating
Learning and Memory

3.68 avg rating — 19 ratings — published 1982 — 4 editions
Rate this book
Clear rating
More books by Donald A. Norman…
Quotes by Donald A. Norman  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”
Donald A. Norman, The Design of Everyday Things

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible,”
Donald A. Norman, The Design of Everyday Things

“Principles of design:
1. Use both knowledge in the world and knowledge in the head.
2. Simplify the structure of tasks.
3. Make things visible: bridge gulfs between Execution and Evaluation.
4. Get the mappings right.
5. Exploit the power of constraints.
6. Design for error.
7. When all else fails, standardize.”
Donald A. Norman, The Design of Everyday Things

Topics Mentioning This Author

topics posts views last activity  
One Million Pages...: This topic has been closed to new comments. A-Z Authors & Titles 2013 8 64 Mar 31, 2013 08:38PM  
The Seasonal Read...: This topic has been closed to new comments. Summer Challenge 2015: Completed Tasks (DO NOT DELETE POSTS) 3424 688 Sep 01, 2015 07:40PM  
The Seasonal Read...: Winter Challenge 2015: Reading Plans 49 338 Jan 14, 2016 12:04PM  
The Perks Of Bein...: Team Saturn 538 345 May 02, 2018 07:22PM  
Reading with Style: This topic has been closed to new comments. FA 19 Pick n Mix 2 P'nM Plans 27 42 Sep 05, 2019 06:14AM  
2025 Reading Chal...: *****Jack's Rack***** 55 108 Dec 31, 2021 02:42AM  
General Craft & DIY: What are you reading? 10 19 Feb 21, 2022 02:43PM  
The Evolution of ...: Nonfiction books 369 144 Sep 22, 2022 07:36AM  


Is this you? Let us know. If not, help out and invite Donald to Goodreads.