Nir Eyal's Blog
July 21, 2025
Finding Your Footing When The Ground Shifts Beneath You
Imagine this: You walk into work on a normal Tuesday, coffee in hand, only to be called into an emergency all-hands meeting. Your division is being dissolved. In an instant, everything changes.
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July 7, 2025
Unlock Your Potential With The Power Of Belief
In 2006, U.S. Team freestyle skier Michelle Roark zoomed down the slope at her first Olympics, conquering hilly terrain that not even a 4x4 could handle. At 31 years old, she was much older than the average Olympic freestyle skier. She had fought through massive obstacles for half her life to get there.
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June 23, 2025
The Pain Paradox: How Fear of Pain Creates More Pain
In the opening shot of the music video for “Throw Some Ass,” the camera scans a clinical white sign: “Sofi Tukker Center for Asses That Don’t Move Good.” Inside the mock hospital, a heart monitor flatlines—until the beat drops. Suddenly, the music video erupts into a NSFW riot of sensual movement.
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June 9, 2025
Let’s Not Decide Who Kids Are Before They Do
The true joy of parenthood lies in watching our children unfold into their authentic selves. Yet in our eagerness to know them—and as a natural result of our constant proximity—we often fall into the trap of assigning fixed identities to them prematurely.
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May 26, 2025
How to Find Fulfillment When Your Job Doesn’t Provide It
Our job enables us to provide for ourselves and our families, but that can make us feel all the more shackled to a work situation that makes us miserable or unfulfilled. Are we meant to suck it up? Do we just have to accept the fact that not everyone gets to have a fulfilling job?
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May 13, 2025
Why Seeking Approval is Killing your Potential
That flutter of excitement when someone likes your post. The warm glow after your boss praises your presentation. The slight panic when your work receives criticism instead of praise. Sound familiar?
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April 28, 2025
How Successful People Timebox
Timeboxing is the most powerful time-management technique. However, there is no one way to timebox. Some people keep the same schedule every week and review it on Sundays. Others change their timeboxed calendar daily and review it the night before. This step-by-step guide, plus timeboxing examples from real people, will help you figure out what timeboxing looks like for you.
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April 14, 2025
Stop Gaslighting Yourself: Why Your Memory Isn’t as Reliable as You Think
Have you ever cringed while showering, suddenly remembering something embarrassing you said years ago? That memory still feels so fresh, so real—but what if I told you it might be entirely distorted?
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March 31, 2025
How to Protect Your Focus Without Burning Bridges
Most professionals don't struggle with time management. They struggle with people-pleasing.From an early age, we're conditioned to say "yes." But this automatic response creates a significant dilemma: every time we say yes to something inessential, we're implicitly saying no to work that actually matters.
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March 24, 2025
The Real Culprit Behind Plummeting Children’s Mental Health
Kids are suffering. In the United States, 13 percent of three- to 17-year-olds had a mental or behavioral health diagnosis. Parents and teachers often blame social media for rising teen depression rates. But many studies show only a correlation between the two (and a low one at that), not causation.
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