Étienne Garbugli's Blog

“Any customer you get promoted is a customer for life.” – Patrick McKenzie, Entrepreneur The more your value proposition starts to become reality, the more you’ll want to start turning your attention back to your early adopter, change agent, and internal champion. They believed in

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Veeva Systems was founded by Peter Gassner and Matt Wallach in 2007. Having seen the evolution of client-server and mainframe technologies earlier in their careers, the founders believed that, as the cloud matured, products would become more verticalized, targeting specific industry segments. At Salesforce, where

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“It’s really interesting to go in and say, “Okay, So what do you do today? What’s your process? Literally, show me what you do”. And you kind of walk through that, and then you take some notes and then okay show me again, and go

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“You can’t improve anything without feedback. If you put it out there, how do you know if it’s any good? How do you know people like it? You need some way to figure that out. If you can’t figure that out then you’re going to

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“It’s not that the customer may not have the problem, it’s just, they may not want the solution you’re selling.” – Dan Martell, Serial Entrepreneur Although you can use landing pages to presell smaller dollar-value products, it’s highly recommended to do preselling face-to-face, or over

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Plot the % active over time (for various retention cohorts) to create your retention curve. IF it flattens off at some point, you have probably found product/market fit (PMF) for some market or audience. – Brian Balfour, Reforge Founder & CEO Several years ago, Facebook

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“People have this Product/Market Fit survey, “How disappointed would you be if this product no longer existed?” A lot of people try to shoot down the framework. I don’t even argue with it. Yeah, you’re right, but you’re missing the point. The point isn’t the

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“The highest ROI I’ve ever had on user research is not a focus group or interview session: it’s developing a close relationship with a handful of representative customers where I feel comfortable asking 5-minute questions over informal channels (text, email, phone, even Facebook Messenger). It

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Startups are risky. As many as 90% of them fail. A key reason why startups fail is that the early days of new ventures very closely resemble research and development (R&D). And sadly, R&D projects don’t always work. Maybe the product isn’t perceived as valuable.

The post Buy a Startup? Build From Scratch? What’s the Best Path Into B2B Entrepreneurship? appeared first on .

There are clear benefits to targeting the enterprise market. In the enterprise market, a startup may be competing against fewer companies, they may be able to reach profitability more quickly (thanks to greater deal sizes), and ultimately, should they become a market leader, new entrants

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