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Giff Constable’s Followers (21)
Giff Constable
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Talking to Humans
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published
2014
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3 editions
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Testing with Humans: How to use experiments to drive faster, more informed decision making.
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“The art of being a great entrepreneur is finding the right balance between vision and reality.”
― Talking to Humans
― Talking to Humans
“My target customer will be? The problem my customer wants to solve is? My customer’s need can be solved with? Why can’t my customer solve this today? The measurable outcome my customer wants to achieve is? My primary customer acquisition tactic will be? My earliest adopter will be? I will make money (revenue) by? My primary competition will be? I will beat my competitors primarily because of? My biggest risk to financial viability is? My biggest technical or engineering risk is? What assumptions do we have that, if proven wrong, would cause this business to fail? (Tip: include market size in this list) You should be able to look at this list and spot”
― Talking to Humans
― Talking to Humans
“Here’s what customer discovery is not: It is not asking people to design your product for you. It is not about abdicating your vision. It is also not about pitching. A natural tendency is to try to sell other people on your idea, but your job in customer discovery is to learn.”
― Talking to Humans
― Talking to Humans
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