Haydn Shaughnessy's Blog - Posts Tagged "economics"

NANO - Or Writing the Detail

This is an introductory post, a welcome and an explanation.

If you've read any of my work whether the books here or my Forbes blog or Gigaom reports and various white papers, thank you. They don't attract a huge audience so you might be wondering why I write them.

A few years ago I interviewed Steven Klepper. Klepper's book Experimental Capitalism does not fully do justice to his life's work or obsessions but it gives a hint.

He researched in the most exacting detail. His research took many years and his knowledge of industry change was profound yet he did not have a huge following and rarely appeared in thinkers' top 50 lists. It was all about the work.

I found myself drawn to the task. I've spent a good few years in the field of opinion, writing daily stuff and trying to win an audience. But this other way seemed to offer more fulfilment.

I am trying to get deep into the detail of why things change - what things?

On the surface it may seem like I am writing books about business. Really I am writing about wealth creating activity.

The important difference is that business is about entrepreneurs and their markets. Wealth creating activity involves all of us.

In Platform Disruption Wave there is a chapter about how experiences is changing. The reason I wrote it is because sentient experience is central to wealth creation. Changes to experience determine what is wealth enhancing or not.

But above all what I am hoping to do is tell the story of change in enough detail that it becomes compelling and somewhat obvious. Right now we all have an opinion and a channel to express it. I hope the detail goes beyond my opinion and might change yours.
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Published on June 10, 2016 06:36 Tags: change, economics, platforms