We are not PETA members. Some of us wear leather, some of us eat meat, and some of us have gone all-green. This is not about elephants, or about narcissistic twits with elephant-sized egos. It's about how journalism continually fails to ask the right questions and confuses press releases with fact-finding ... and how we all end up gulled as a result.

GoDaddy CEO Bob Parsons went to Zimbabwe and killed an elephant. He posted a video of the act to his blog. Then PETA jumped in and diverted the media from the real story.

This has got nothing to do with elephants. It has everything to do with the financial support of Robert Mugabe, a genocidal HUMAN.

Go to The Zero to see how we've sliced up the "story" submitted by ABC News Radio. Then tell everyone you know the real reason they should be boycotting GoDaddy.