Writers are usually quite diligent in developing their protagonist, the settings, the concept. All great stuff.

But there’s one area where I typically need to nudge and prod the authors I work with. That is, in developing the bad guy.

The thing is, the bad guy is where you’ll find your story meat. In thinking through what he wants and why, you’ll discover solid plot points that can fill out the narrative. Without this thinking, the story is half formed.

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