Getting new readers to discover your books is one of the biggest struggles we face as indie authors. 

Last year I wrote People Don't Buy Books Because They're Written Well, and in that post I list 8 things that in my opinion influence people to like your book:

The cover offers the promise of a good story insideThe title is both descriptive and intriguing The description/blurb appeals to the readerOther people (especially other people the reader trusts) rate it and review it highly or recommend...