About a year ago I created a personal meme account. I had spent the previous few months making memes for large snack brands and I tend to be an all or nothing person. I invested a lot of time learning about memes and now I couldn’t stop making them.

So I made a personal account in the niche of memes about Minnesota. The goal was to run it anonymously. Then once it had amassed a somewhat significant following on its own merit (ex. 10k), I’d reveal to people I know that it was me.

A year went...