What is branding?

Going by the definition, branding is a marketing practice where a company strives to get more recognition among the audience by creating unique name, symbol (called logo), product color that resonates with the company’s vision. Branding is what makes the company identifiable among the audience, it’s an identity.

It is much more than just a logo design. It takes lots of efforts, brainstorming and team work to do branding in the right way.

Importance of branding

Branding is of prime importance for businesses. Consider the following factors:

Gives more recognition

People could identify the product with a mere look at the logo.

Builds trust

Recognition helps people to resonate with the brand’s image and ultimately building trust. People are more likely to purchase from company that is more familiar to them.

Increases business value

By building people’s trust in your brand, the value of your business increases. You could charge more for a product. People are more likely to pay more when they completely trust a brand.

Helps to get more customers

When people are satisfied with your services, they could do more word-of-mouth publicity for your brand.

Employee retention

Employees feels a sense of pride when they are working for a brand and there are less changes of them going for a change.