Do you know what your customers say about your company or brand?

Are you confident that your clients and customers understand what your company stands for and how it helps them solve their problems?

When it comes to your company and your brand, are your customers and clients clear about who you are, what you do, and why it matters to them?

Think of your favorite brand and a product or activity you closely associate with it:Apple and the iPhone.Piaggio and motor scooters. Wyndham and...