In this episode of the Everybody Brands Podcast we have a conversation with Wes Gay about how we should define a brand and what a marketer or business owner focus on now, especially in uncertain times: branding or marketing. 

Wes Gay is the founder of Wayfinder and a StoryBrand Certified Guide & Copywriter.  Wess experience as a former pastor gives him empathy and credibility to help leaders create a clearer message for their companies using the StoryBrand Framework.

How we talk about...