What does it take to create a movement with one purpose and one voice?  How can you position your company with a brand with a voice and behavior that engages people to create change or buy from you?

I was delighted when my friend and colleague Eddie Biroun ordered and started to read, "Raise Your Voice: A Cause Manifesto."  When movements and causes are on everybody's mind, when peaceful protests and riots are in the news, we have to ask: “Is there another way to raise your voice that engages p...